Extinction or Resurrection: Surf Mags and Media Substitution Theory

Craig Sims

Extinction or Resurrection: Surf Mags and Media Substitution Theory

Craig Sims

Bond Business School

Research output: Contribution to journal › Online Resource › Professional

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Abstract

It has been a little over a week since the announcement of the closure of Surfer magazine and all the keyboard warriors have made their predictable proclamations of the death of print. In this article I use media substitution theory to suggest a way forward for the beleaguered but still vitally important
printed surf mag.

Original language	English
Number of pages	2
Journal	LinkedIn Articles
Publication status	Published - 14 Oct 2020

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Extinction or Resurrection: Surf Mags and Media Substitution TheorySubmitted manuscript, 130 KBLicence: CC BY-NC-ND

https://www.linkedin.com/pulse/extinction-resurrection-surf-mags-media-substitution-theory-sims/Licence: Free to read

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abstract = "It has been a little over a week since the announcement of the closure of Surfer magazine and all the keyboard warriors have made their predictable proclamations of the death of print. In this article I use media substitution theory to suggest a way forward for the beleaguered but still vitally important printed surf mag. ",

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Extinction or Resurrection: Surf Mags and Media Substitution Theory

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