Extinction or Resurrection: Surf Mags and Media Substitution Theory

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Abstract

It has been a little over a week since the announcement of the closure of Surfer magazine and all the keyboard warriors have made their predictable proclamations of the death of print. In this article I use media substitution theory to suggest a way forward for the beleaguered but still vitally important
printed surf mag.
Original languageEnglish
Number of pages2
JournalLinkedIn Articles
Publication statusPublished - 14 Oct 2020

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