Exploring the role of spotlight effect in pay‐what‐you‐want (PWYW) pricing—An anchoring and adjustment perspective

Rajat Roy, Piyush Sharma, Ricky Y. K. Chan, Vidyasagar Potdar

Research output: Contribution to journalArticleResearchpeer-review

1 Citation (Scopus)

Fingerprint

Dive into the research topics of 'Exploring the role of spotlight effect in pay‐what‐you‐want (PWYW) pricing—An anchoring and adjustment perspective'. Together they form a unique fingerprint.

Business & Economics

Medicine & Life Sciences