Exploring the Differences in Pay-What-You-Want Pricing between Products and Services: Interactive Effects of Product Knowledge, Social Visibility and Tangibility

Piyush Sharma, Rajat Roy, Fazlul K. Rabbanee

Research output: Contribution to conferencePresentationResearchpeer-review

Original languageEnglish
Publication statusPublished - Dec 2016
Externally publishedYes
Event10th Annual North American Society for Marketing Education in India International conference - Chennai, India
Duration: 23 Dec 201624 Dec 2016
Conference number: 10th
https://www.greatlakes.edu.in/node/980

Conference

Conference10th Annual North American Society for Marketing Education in India International conference
Abbreviated titleNASMEI
CountryIndia
CityChennai
Period23/12/1624/12/16
Internet address

Cite this

Sharma, P., Roy, R., & Rabbanee, F. K. (2016). Exploring the Differences in Pay-What-You-Want Pricing between Products and Services: Interactive Effects of Product Knowledge, Social Visibility and Tangibility. 10th Annual North American Society for Marketing Education in India International conference, Chennai, India.