Exploring the Differences in Pay-What-You-Want Pricing between Products and Services: Interactive Effects of Product Knowledge, Social Visibility and Tangibility

Piyush Sharma, Rajat Roy, Fazlul K. Rabbanee

Research output: Contribution to conferencePresentationResearchpeer-review

Original languageEnglish
Publication statusPublished - Dec 2016
Externally publishedYes
Event10th Annual North American Society for Marketing Education in India International conference - Chennai, India
Duration: 23 Dec 201624 Dec 2016
Conference number: 10th
https://www.greatlakes.edu.in/node/980

Conference

Conference10th Annual North American Society for Marketing Education in India International conference
Abbreviated titleNASMEI
CountryIndia
CityChennai
Period23/12/1624/12/16
Internet address

Cite this

Sharma, P., Roy, R., & Rabbanee, F. K. (2016). Exploring the Differences in Pay-What-You-Want Pricing between Products and Services: Interactive Effects of Product Knowledge, Social Visibility and Tangibility. 10th Annual North American Society for Marketing Education in India International conference, Chennai, India.
Sharma, Piyush ; Roy, Rajat ; Rabbanee, Fazlul K. / Exploring the Differences in Pay-What-You-Want Pricing between Products and Services : Interactive Effects of Product Knowledge, Social Visibility and Tangibility. 10th Annual North American Society for Marketing Education in India International conference, Chennai, India.
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year = "2016",
month = "12",
language = "English",
note = "10th Annual North American Society for Marketing Education in India International conference, NASMEI ; Conference date: 23-12-2016 Through 24-12-2016",
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Sharma, P, Roy, R & Rabbanee, FK 2016, 'Exploring the Differences in Pay-What-You-Want Pricing between Products and Services: Interactive Effects of Product Knowledge, Social Visibility and Tangibility' 10th Annual North American Society for Marketing Education in India International conference, Chennai, India, 23/12/16 - 24/12/16, .

Exploring the Differences in Pay-What-You-Want Pricing between Products and Services : Interactive Effects of Product Knowledge, Social Visibility and Tangibility. / Sharma, Piyush; Roy, Rajat; Rabbanee, Fazlul K.

2016. 10th Annual North American Society for Marketing Education in India International conference, Chennai, India.

Research output: Contribution to conferencePresentationResearchpeer-review

TY - CONF

T1 - Exploring the Differences in Pay-What-You-Want Pricing between Products and Services

T2 - Interactive Effects of Product Knowledge, Social Visibility and Tangibility

AU - Sharma, Piyush

AU - Roy, Rajat

AU - Rabbanee, Fazlul K.

PY - 2016/12

Y1 - 2016/12

M3 - Presentation

ER -

Sharma P, Roy R, Rabbanee FK. Exploring the Differences in Pay-What-You-Want Pricing between Products and Services: Interactive Effects of Product Knowledge, Social Visibility and Tangibility. 2016. 10th Annual North American Society for Marketing Education in India International conference, Chennai, India.