Exploring the Differences in Pay-What-You-Want Pricing between Products and Services: Interactive Effects of Product Knowledge, Social Visibility and Tangibility

Piyush Sharma, Rajat Roy, Fazlul K. Rabbanee

Research output: Contribution to conference › Presentation › Research › peer-review

Original languageEnglish
Publication statusPublished - Dec 2016
Externally publishedYes
Event10th Annual North American Society for Marketing Education in India International conference - Chennai, India
Duration: 23 Dec 2016 → 24 Dec 2016
Conference number: 10th
https://www.greatlakes.edu.in/node/980

Conference

Conference10th Annual North American Society for Marketing Education in India International conference
Abbreviated titleNASMEI
Country/TerritoryIndia
CityChennai
Period23/12/16 → 24/12/16
Internet address

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