Examining regulatory focus in the information processing of imagery and analytical advertisements

Rajat Roy*, Ian Phau

*Corresponding author for this work

Research output: Contribution to journalArticleResearchpeer-review

19 Citations (Scopus)

Fingerprint Dive into the research topics of 'Examining regulatory focus in the information processing of imagery and analytical advertisements'. Together they form a unique fingerprint.

Business & Economics

Social Sciences

Engineering & Materials Science