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Examining regulatory focus in the information processing of imagery and analytical advertisements
Rajat Roy
*
, Ian Phau
*
Corresponding author for this work
Research output
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Contribution to journal
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Article
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Research
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peer-review
53
Citations (Scopus)
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Dive into the research topics of 'Examining regulatory focus in the information processing of imagery and analytical advertisements'. Together they form a unique fingerprint.
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Business & Economics
Regulatory Focus
100%
Information Processing
75%
Imagery
65%
Advertising Effectiveness
32%
Experimental Study
25%
Purchase Intention
24%
Mediation
23%
Purchase
16%
Evaluation
14%
Social Sciences
information processing
77%
purchase
48%
advertising effectiveness
44%
promotion
38%
mediation
21%
evaluation
11%
Engineering & Materials Science
Marketing
75%