Examining motivation for charity sport event participation: A comparison of recreation-based and charity-based motives

Kevin Filo*, Daniel C. Funk, Danny O'Brien

*Corresponding author for this work

Research output: Contribution to journalArticleResearchpeer-review

29 Citations (Scopus)
8 Downloads (Pure)


This paper examines the role of recreation motives and motives for charitable giving in the development of participants' attachment to a charity sport event across two different events. Online questionnaires were administered within a pilot study, and then given to participants in the 2007 Lance Armstrong Foundation (LAF) LIVESTRONG Challenge (N=568) and the 2007 3M Half Marathon and Relay (N=689). Regression analysis revealed both recreation-based and charity-based motives contribute to attachment to the events. The findings also demonstrate that the charity-based motives make a stronger contribution for the 2007 LAF LIVESTRONG Challenge, while recreation-based motives make a stronger contribution for the 2007 3M Half Marathon and Relay. Suggestions are made for the creation of participant profiles based upon the motives.

Original languageEnglish
Pages (from-to)491-518
Number of pages28
JournalJournal of Leisure Research
Issue number4
Publication statusPublished - 2011
Externally publishedYes


Cite this