Events gone bad: Ramifications and theoretical reasoning

Robin Pentecost; Mark T. Spence; Sudhir Kale

doi:10.18848/2152-7857/CGP

Events gone bad: Ramifications and theoretical reasoning

Robin Pentecost, Mark T. Spence, Sudhir Kale

Bond Business School

Research output: Contribution to journal › Article › Research › peer-review

Abstract

The extent to which events are sustainable is an issue of considerable importance (Andersson, and Getz, 2008). While it may be that many do not adopt a marketing orientation (Mayfield & Crompton, 1995; Lade & Jackson, 2004; Mehmetoglu & Ellingsen, 2005) due to their more socialistic not-for profit nature there are still other factors that need to be addressed as sustainability will often depend upon the political and tangible support of key stakeholders (Andersson, and Getz, 2008). Using stakeholder theory and commitment-trust theory as applied to the events marketplace and taking a case study approach, this paper critically evaluates a major international motor sports event and the factors leading up to its demise along with its social, organisational, and political ramifications. ABSTRACT FROM AUTHOR

Original language	English
Pages (from-to)	29-39
Number of pages	11
Journal	The International Journal of Sport and Society
Volume	2
Issue number	2
DOIs	https://doi.org/10.18848/2152-7857/CGP
Publication status	Published - 1 Apr 2011

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title = "Events gone bad: Ramifications and theoretical reasoning",

abstract = "The extent to which events are sustainable is an issue of considerable importance (Andersson, and Getz, 2008). While it may be that many do not adopt a marketing orientation (Mayfield & Crompton, 1995; Lade & Jackson, 2004; Mehmetoglu & Ellingsen, 2005) due to their more socialistic not-for profit nature there are still other factors that need to be addressed as sustainability will often depend upon the political and tangible support of key stakeholders (Andersson, and Getz, 2008). Using stakeholder theory and commitment-trust theory as applied to the events marketplace and taking a case study approach, this paper critically evaluates a major international motor sports event and the factors leading up to its demise along with its social, organisational, and political ramifications. ABSTRACT FROM AUTHOR ",

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AU - Kale, Sudhir

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AB - The extent to which events are sustainable is an issue of considerable importance (Andersson, and Getz, 2008). While it may be that many do not adopt a marketing orientation (Mayfield & Crompton, 1995; Lade & Jackson, 2004; Mehmetoglu & Ellingsen, 2005) due to their more socialistic not-for profit nature there are still other factors that need to be addressed as sustainability will often depend upon the political and tangible support of key stakeholders (Andersson, and Getz, 2008). Using stakeholder theory and commitment-trust theory as applied to the events marketplace and taking a case study approach, this paper critically evaluates a major international motor sports event and the factors leading up to its demise along with its social, organisational, and political ramifications. ABSTRACT FROM AUTHOR

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EP - 39

JO - The International Journal of Sport and Society

JF - The International Journal of Sport and Society

IS - 2

ER -

Events gone bad: Ramifications and theoretical reasoning

Abstract

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