Events gone bad: Ramifications and theoretical reasoning

Robin Pentecost, Mark T. Spence, Sudhir Kale

Research output: Contribution to journalArticleResearchpeer-review


The extent to which events are sustainable is an issue of considerable importance (Andersson, and Getz, 2008). While it may be that many do not adopt a marketing orientation (Mayfield & Crompton, 1995; Lade & Jackson, 2004; Mehmetoglu & Ellingsen, 2005) due to their more socialistic not-for profit nature there are still other factors that need to be addressed as sustainability will often depend upon the political and tangible support of key stakeholders (Andersson, and Getz, 2008). Using stakeholder theory and commitment-trust theory as applied to the events marketplace and taking a case study approach, this paper critically evaluates a major international motor sports event and the factors leading up to its demise along with its social, organisational, and political ramifications. ABSTRACT FROM AUTHOR
Original languageEnglish
Pages (from-to)29-39
Number of pages11
JournalThe International Journal of Sport and Society
Issue number2
Publication statusPublished - 1 Apr 2011


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