Evaluation of open innovation in B2B from a company culture perspective

Nikolaos Katsikis; Alexander Lang; Csaba Debreczeny

doi:10.4067/S0718-27242016000300011

Evaluation of open innovation in B2B from a company culture perspective

Nikolaos Katsikis^*, Alexander Lang, Csaba Debreczeny

^*Corresponding author for this work

Research output: Contribution to journal › Article › Research › peer-review

6 Citations (Scopus)

Abstract

This article is written for innovation managers, business developers or employees in similar positions in a company selling in a B2B environment. Decision criteria are presented which will help to find the right open innovation tool for the desired goals and also for the given company culture. Aiming to increase business successfully by involving externals cannot be seen independently of the attitude and openness of an organization as a whole to this approach.

Original language	English
Pages (from-to)	94-100
Number of pages	7
Journal	Journal of Technology Management and Innovation
Volume	11
Issue number	3
DOIs	https://doi.org/10.4067/S0718-27242016000300011
Publication status	Published - 2016
Externally published	Yes

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10.4067/S0718-27242016000300011Licence: CC BY-NC

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Evaluation of open innovation in B2B from a company culture perspective

Abstract

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