Evaluating tourists' positive emotions: A study of Chinese travel blogs

Research output: Contribution to conferenceAbstractResearch

Abstract

Tourists frequently use internet social media for travel information because the opinions and accounts of personal product experiences found on an internet forum are likely to be jedged to be from trustworthy sources as their authors are fellow consumers. A study of Chinese travel blogs was conducted in April 2011 to get a primary demographic profile of Chinese tourists who use www.go2eu.com and to assess their positive emotions and level of satisfaction of these tourists with the Australian tourist experience.
Original languageEnglish
Publication statusPublished - 2011
Externally publishedYes
Event1st World Research Summit for Tourism and Hospitality - , Hong Kong
Duration: 10 Dec 201113 Dec 2011

Conference

Conference1st World Research Summit for Tourism and Hospitality
Country/TerritoryHong Kong
Period10/12/1113/12/11

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