Abstract
Tourists frequently use internet social media for travel information because the opinions and accounts of personal product experiences found on an internet forum are likely to be jedged to be from trustworthy sources as their authors are fellow consumers. A study of Chinese travel blogs was conducted in April 2011 to get a primary demographic profile of Chinese tourists who use www.go2eu.com and to assess their positive emotions and level of satisfaction of these tourists with the Australian tourist experience.
Original language | English |
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Publication status | Published - 2011 |
Externally published | Yes |
Event | 1st World Research Summit for Tourism and Hospitality - , Hong Kong Duration: 10 Dec 2011 → 13 Dec 2011 |
Conference
Conference | 1st World Research Summit for Tourism and Hospitality |
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Country/Territory | Hong Kong |
Period | 10/12/11 → 13/12/11 |