Evaluating the effectiveness of an organisational communication assessment using frameworks from cognitive learning theory and authentic assessment

Research output: Chapter in Book/Report/Conference proceedingConference contributionResearchpeer-review

23 Downloads (Pure)

Abstract

This paper evaluates the learning aims and outcomes of a particular Organisational Communicationassessment using frameworks from cognitive learning theory and authentic assessment. The assessment tasks students to write a paper that describes and analyses the structure and culture of an organisation and makes recommendations for change using the research methods of interviews and observations. It is believed that the assessment develops students’ ability to represent organisational problems at a deeper level since they are researching the values and underlying assumptions upon which organisations operate. Further, it is believed that the students as a group are producing a higher quality of work on this assessment because its authentic workplace features make it more relevant to them. Research from Stevenson (1994) on cognitive learning theory and from Gulikers, Bastiaens, andKirschner (2004) on authentic assessment are used to evaluate the assessment.
Original languageEnglish
Title of host publicationCommunication, creativity and global citizenship
Subtitle of host publicationRefereed Proceedings of the Australian and New Zealand Communication Association Conference 2009
EditorsT. Flew
Place of PublicationBrisbane
PublisherThe Australian and New Zealand Communication Association (ANZCA)
Pages99-110
Number of pages12
ISBN (Print) 987-1-74107-275-4
Publication statusPublished - 2009
EventAustralian and New Zealand Communication Association Conference : Communication, creativity and global citizenship - Brisbane, Australia
Duration: 8 Jul 200910 Jul 2009
http://www.anzca.net/conferences/past-conferences/2009-conf.html

Conference

ConferenceAustralian and New Zealand Communication Association Conference
Abbreviated titleANZCA09
CountryAustralia
CityBrisbane
Period8/07/0910/07/09
Internet address

    Fingerprint

Cite this

Mitchell, M. (2009). Evaluating the effectiveness of an organisational communication assessment using frameworks from cognitive learning theory and authentic assessment. In T. Flew (Ed.), Communication, creativity and global citizenship: Refereed Proceedings of the Australian and New Zealand Communication Association Conference 2009 (pp. 99-110). Brisbane: The Australian and New Zealand Communication Association (ANZCA).