eSports diplomacy: towards a sustainable ‘gold rush’

Stuart Murray*, James R. Birt, Scott Blakemore

*Corresponding author for this work

Research output: Contribution to journalArticleResearchpeer-review

14 Citations (Scopus)
973 Downloads (Pure)


With a marked growth in the industry of esports, this paper examines the epistemological, ethical and operational challenges impacting esports. In exploring the available literature on the esports phenomena, it argues that the current ‘gold rush’ is unsustainable unless the problems of government interference, legitimacy, regulation and inequality within gaming culture are tackled by widening the study of esports. To manage the challenges confronting esports and recognise the potential benefits, this paper proposes that the theory of sports diplomacy be applied to esports. Doing so provides a better framework for understanding and tackling the challenges threatening the growth and legitimacy of esports.
Original languageEnglish
Pages (from-to)1419-1437
Number of pages19
JournalSport in Society
Issue number8
Early online date30 Sept 2020
Publication statusPublished - 2022


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