eSports Diplomacy: From Threat To Opportunity

Research output: Contribution to journalOnline ResourceResearch


From a traditional sporting perspective, opening up once hallowed sporting arenas to eSports is about creating new markets, reaching out to the younger demographic, and trying to stay relevant in an era where stadia are emptying, participation in real sports is declining and Australia’s once mighty international sporting footprint is diminishing. For the eSports crowd, such partnerships generate legitimacy and are aimed at winning over the puritans and their traditional arguments: this isn’t real sport! Surely people should be playing games outside, not inside! What’s wrong with the real world (versus the virtual)?! These, and other trends, stand to stymie any positive developments from the inexorable rise of eSports. Moreover, such partnerships have, so far, been almost exclusively governed by commerce, dollars, market share, ‘eyeballs’ (audience), and fragmented leagues. Like the uber-game, Red Dead Redemption 2, it all has the feel of an unsustainable, Wild West gold rush. In such a rapacious, confusing and polemic environment, many of the potential benefits from using eSports as a means to positive outcomes are lost, or being ignored or, as we contend, have simply not been contemplated and this is where diplomacy comes in.
Original languageEnglish
JournalSport Matters
Publication statusPublished - 30 Jan 2019

Fingerprint Dive into the research topics of 'eSports Diplomacy: From Threat To Opportunity'. Together they form a unique fingerprint.

  • Projects

    eSports Diplomacy

    Birt, J. & Murray, S.

    16/01/19 → …

    Project: Research



    • 6 Invited talk
    • 1 Talk or Presentation Outside of an Organised Event

    Simulation & eSports

    James Birt (Speaker)
    3 Sep 2019

    Activity: Talk or presentationInvited talk

    eSports and Future Jobs

    James Birt (Speaker)
    10 Sep 2019

    Activity: Talk or presentationInvited talk

    Bond University eSports - Teaching, Research and Service

    James Birt (Speaker)
    17 Mar 2020

    Activity: Talk or presentationInvited talk

    Cite this