Entrepreneurs – Much The Same Yet Much Different

Anke Steinmeyer, Justin B Craig

Research output: Contribution to conferenceAbstractResearchpeer-review


The purpose of this paper is to deepen the understanding of how individuals interpret having an entrepreneurial orientation (EO). We employed a qualitative interview study to investigate how the five EO dimensions (i.e., autonomy, proactiveness, innovativeness, competitiveness, and risk-taking) manifest in committed single venture entrepreneurs (n=17) and habitual entrepreneurs (n=15). Our inquiry identified that each EO dimension involved multiple distinct sub-dimensions that change over time, magnitude, and goal orientation. Moreover, we found that participants' perceptions of actual and perceived dimension intensity diverged. This study contributes to the EO conversation by presenting rare insights into individual entrepreneurs, the entrepreneurial process, and the EO construct.
Original languageEnglish
Publication statusPublished - 9 Feb 2022
EventAustralian Centre for Entrepreneurship Research Exchange Conference 2022 - Virtual, Melbourne, Australia
Duration: 8 Feb 202211 Feb 2022


ConferenceAustralian Centre for Entrepreneurship Research Exchange Conference 2022
Abbreviated titleACERE
Internet address


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