Enriching cultural psychology with research insights on norms and intersubjective representations

Xi Zou*, Angela K y Leung

*Corresponding author for this work

Research output: Contribution to journalEditorialResearchpeer-review

9 Citations (Scopus)


Extract: Norms are one of the most important yet least understood processes influencing social behavior.Since the seminal work of Kurt Lewin (1943), social norms have been widely studied in social psychology research, contributing to studies on attitude–behavior relations (e.g., Ajzen, 1991),social influence (e.g., Deutsch & Gerard, 1955), social control (e.g., Ajzen & Madden, 1986;Bandura, 1977), group decision making (e.g., Janis, 1972; Longley & Pruitt, 1980), conformity(e.g., Asch, 1951; Sherif, 1936), and stereotypes (e.g., Schaller & Latané, 1996; Stangor, Sechrist,& Jost, 2001). The goal of this Special Issue is to capture the latest wave of research discoveries on the role of norms in understanding culturally relevant psychological processes (see also Chiu,Gelfand, Yamagishi, Shteynberg, & Wan, 2010; Morris, Hong, Chiu, & Liu, 2015).
Original languageEnglish
Pages (from-to)1238-1244
Number of pages7
JournalJournal of Cross-Cultural Psychology
Issue number10
Publication statusPublished - 1 Nov 2015
Externally publishedYes


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