End celebrity endorsement of screening, say researchers

Ray Moynihan, Liz Jakubowski

Research output: Contribution to journalArticleProfessional

1 Citation (Scopus)


The convict tradition runs deep down under. When a company promoting full body computed tomography was looking for a celebrity to help sell its wares, it turned to the star of that highly successful Aussie soap opera Prisoner, Val Lehman. So on any given Sunday morning this year, many Australians leisurely flicking through the papers have found themselves face to face with the daunting image of prison heavyweight character Bea Smith urging them to go out and get screened for everything. Likewise, former Ashes winning Australian cricket captain Alan Border has been brought in to bat for an advertisement series on body scans.
Original languageEnglish
Pages (from-to)1156-1156
Number of pages1
Issue number7500
Publication statusPublished - 12 May 2005


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