TY - JOUR
T1 - End celebrity endorsement of screening, say researchers
AU - Moynihan, Ray
AU - Jakubowski, Liz
PY - 2005/5/12
Y1 - 2005/5/12
N2 - The convict tradition runs deep down under. When a company promoting full body computed tomography was looking for a celebrity to help sell its wares, it turned to the star of that highly successful Aussie soap opera Prisoner, Val Lehman. So on any given Sunday morning this year, many Australians leisurely flicking through the papers have found themselves face to face with the daunting image of prison heavyweight character Bea Smith urging them to go out and get screened for everything. Likewise, former Ashes winning Australian cricket captain Alan Border has been brought in to bat for an advertisement series on body scans.
AB - The convict tradition runs deep down under. When a company promoting full body computed tomography was looking for a celebrity to help sell its wares, it turned to the star of that highly successful Aussie soap opera Prisoner, Val Lehman. So on any given Sunday morning this year, many Australians leisurely flicking through the papers have found themselves face to face with the daunting image of prison heavyweight character Bea Smith urging them to go out and get screened for everything. Likewise, former Ashes winning Australian cricket captain Alan Border has been brought in to bat for an advertisement series on body scans.
UR - http://www.scopus.com/inward/record.url?scp=84880931636&partnerID=8YFLogxK
U2 - 10.1136/bmj.330.7500.1156
DO - 10.1136/bmj.330.7500.1156
M3 - Article
AN - SCOPUS:84880931636
SN - 0959-8138
VL - 330
SP - 1156
EP - 1156
JO - BMJ
JF - BMJ
IS - 7500
ER -