We articulate how issue sellers engage social and commercial logics in order to advance social issues in for-profit organizations. We advance understanding on selling mechanisms by proposing how sellers undertake diagnostic, prognostic, and motivational framing tasks, and how these tasks draw on the logic composite of organizations and selling targets.
|Number of pages||6|
|Publication status||Published - 1 Jan 2015|
|Event||75th Annual Meeting of the Academy of Management, AOM 2015 - Vancouver, Canada|
Duration: 7 Aug 2015 → 11 Aug 2015
|Conference||75th Annual Meeting of the Academy of Management, AOM 2015|
|Period||7/08/15 → 11/08/15|