| Original language | English |
|---|---|
| Publication status | Published - 2017 |
| Event | Academy of Marketing Science World Marketing Congress - University of Canterbury, Christchurch, New Zealand Duration: 27 Jun 2017 → 1 Jul 2017 |
Conference
| Conference | Academy of Marketing Science World Marketing Congress |
|---|---|
| Abbreviated title | 2017 AMS World Marketing Congress |
| Country/Territory | New Zealand |
| City | Christchurch |
| Period | 27/06/17 → 1/07/17 |