Effective Intellectual Property Management for Small to Medium Businesses and Social Enterprises: IP branding, licenses, trademarks, copyrights, patents and contractual arrangements

Francina Cantatore, Elizabeth Crawford-Spencer

Research output: Book/ReportBookResearchpeer-review

Abstract

Intellectual property (IP) management is a topic of significant concern for all organisations, irrespective of their size and nature. It is, however, an area of corporate management that has often been neglected or overlooked by small and medium size enterprises, and even more so by smaller third sector enterprises. The reasons are varied and may constitute a lack of money, knowledge or time, or a combination of these factors. The intrinsic value of IP is often underestimated and receives little attention from smaller organisations – yet it is an integral part of any organisation’s asset portfolio. Often, effective IP management strategies can make the difference between success and failure of an organisation. This book focuses on ways in which small and medium size enterprises - including social enterprises - can protect and manage their IP. It deals with the importance and value of IP, and the specific needs and requirements of SMEs in relation to IP management, highlighting problematic issues and providing structural guidance in relation to IP management. The book draws on qualitative research conducted in Australia in this area of the law, identifying the unique challenges faced by third sector SMEs in managing their IP, and providing practical strategies for effective IP management and protection.


Original languageEnglish
Place of PublicationIrvine, CA
PublisherBrownWalker Press
Number of pages272
ISBN (Electronic)9781627346993, 1627346996
ISBN (Print)9781627347006
Publication statusPublished - 1 Oct 2018

Fingerprint

Patents
Intellectual property
Social enterprise
Trademark
Branding
Intellectual property management
License
Business enterprise
Small and medium-sized enterprises
Third sector
Qualitative research
Intrinsic value
Guidance
Corporate management
Integral
Assets
Management strategy
Factors

Cite this

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Effective Intellectual Property Management for Small to Medium Businesses and Social Enterprises : IP branding, licenses, trademarks, copyrights, patents and contractual arrangements. / Cantatore, Francina; Crawford-Spencer, Elizabeth.

Irvine, CA : BrownWalker Press, 2018. 272 p.

Research output: Book/ReportBookResearchpeer-review

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