Effective Intellectual Property Management for Small to Medium Businesses and Social Enterprises: IP branding, licenses, trademarks, copyrights, patents and contractual arrangements

Intellectual property (IP) management is a topic of significant concern for all organisations, irrespective of their size and nature. It is, however, an area of corporate management that has often been neglected or overlooked by small and medium size enterprises, and even more so by smaller third sector enterprises. The reasons are varied and may constitute a lack of money, knowledge or time, or a combination of these factors. The intrinsic value of IP is often underestimated and receives little attention from smaller organisations – yet it is an integral part of any organisation’s asset portfolio. Often, effective IP management strategies can make the difference between success and failure of an organisation. This book focuses on ways in which small and medium size enterprises - including social enterprises - can protect and manage their IP. It deals with the importance and value of IP, and the specific needs and requirements of SMEs in relation to IP management, highlighting problematic issues and providing structural guidance in relation to IP management. The book draws on qualitative research conducted in Australia in this area of the law, identifying the unique challenges faced by third sector SMEs in managing their IP, and providing practical strategies for effective IP management and protection.