Drug maker's PR firm is force behind blood clot awareness campaign.

Ray Moynihan

doi:10.1136/bmj.a502

Drug maker's PR firm is force behind blood clot awareness campaign.

Ray Moynihan^*

^*Corresponding author for this work

Institute for Evidence-Based Healthcare

Research output: Contribution to journal › Article › Professional

4 Citations (Scopus)

Abstract

The international public relations firm Fleishman-Hillard, working with funds from the drug maker Sanofi-Aventis, is helping run a high profile campaign to raise public awareness about blood clots.

The campaign, currently running in Australia under the banner of a coalition of health professionals, has generated headlines claiming that blood clots are more deadly than AIDS and articles suggesting that injections for patients at risk of developing clots may become mandatory.

Original language	English
Pages (from-to)	1460-1461
Number of pages	2
Journal	BMJ (Clinical research ed.)
Volume	336
Issue number	7659
DOIs	https://doi.org/10.1136/bmj.a502
Publication status	Published - 28 Jun 2008

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10.1136/bmj.a502

Cite this

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title = "Drug maker's PR firm is force behind blood clot awareness campaign.",

abstract = "The international public relations firm Fleishman-Hillard, working with funds from the drug maker Sanofi-Aventis, is helping run a high profile campaign to raise public awareness about blood clots.The campaign, currently running in Australia under the banner of a coalition of health professionals, has generated headlines claiming that blood clots are more deadly than AIDS and articles suggesting that injections for patients at risk of developing clots may become mandatory.",

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AB - The international public relations firm Fleishman-Hillard, working with funds from the drug maker Sanofi-Aventis, is helping run a high profile campaign to raise public awareness about blood clots.The campaign, currently running in Australia under the banner of a coalition of health professionals, has generated headlines claiming that blood clots are more deadly than AIDS and articles suggesting that injections for patients at risk of developing clots may become mandatory.

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Drug maker's PR firm is force behind blood clot awareness campaign.

Abstract

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