Doing and Being ‘Right’: Exploring Consumption, Materialism, Culture, and Happiness in India

Himadri  Roy Chaudhuri; Rajat Roy; Fazlul K. Rabbanee

Doing and Being ‘Right’: Exploring Consumption, Materialism, Culture, and Happiness in India

Himadri Roy Chaudhuri
, Rajat Roy
, Fazlul K. Rabbanee

Research output: Contribution to journal › Meeting Abstract › Research › peer-review

Abstract

In the consumer subjective well-being arena, there is scarce work on understanding how unique cultural values and normative influence impact life satisfaction. We focus on India to study subjective well-being, materialism, social comparison and Karma doctrine. Results show consumers use value based justification to remain happy. Research implications are discussed.

Original language	English
Pages (from-to)	225-226
Number of pages	2
Journal	Asia-Pacific Advances in Consumer Research
Publication status	Published - 2015
Externally published	Yes
Event	The Asia-Pacific Association for Consumer Research conference 2015 - University of Hong Kong (HKU), Hong Kong Duration: 19 Jun 2015 → 21 Jun 2015 https://acrwebsite.org/

Cite this

@article{9f7433e062ad4b67bb3f25a82b5da2aa,

title = "Doing and Being {\textquoteleft}Right{\textquoteright}: Exploring Consumption, Materialism, Culture, and Happiness in India",

abstract = "In the consumer subjective well-being arena, there is scarce work on understanding how unique cultural values and normative influence impact life satisfaction. We focus on India to study subjective well-being, materialism, social comparison and Karma doctrine. Results show consumers use value based justification to remain happy. Research implications are discussed.",

author = "\{Roy Chaudhuri\}, Himadri and Rajat Roy and Rabbanee, \{Fazlul K.\}",

year = "2015",

language = "English",

pages = "225--226",

journal = "Asia-Pacific Advances in Consumer Research ",

note = "The Asia-Pacific Association for Consumer Research conference 2015 ; Conference date: 19-06-2015 Through 21-06-2015",

url = "https://acrwebsite.org/",

}

TY - JOUR

T1 - Doing and Being ‘Right’: Exploring Consumption, Materialism, Culture, and Happiness in India

AU - Roy Chaudhuri , Himadri

AU - Roy, Rajat

AU - Rabbanee, Fazlul K.

PY - 2015

Y1 - 2015

N2 - In the consumer subjective well-being arena, there is scarce work on understanding how unique cultural values and normative influence impact life satisfaction. We focus on India to study subjective well-being, materialism, social comparison and Karma doctrine. Results show consumers use value based justification to remain happy. Research implications are discussed.

AB - In the consumer subjective well-being arena, there is scarce work on understanding how unique cultural values and normative influence impact life satisfaction. We focus on India to study subjective well-being, materialism, social comparison and Karma doctrine. Results show consumers use value based justification to remain happy. Research implications are discussed.

M3 - Meeting Abstract

SP - 225

EP - 226

JO - Asia-Pacific Advances in Consumer Research

JF - Asia-Pacific Advances in Consumer Research

T2 - The Asia-Pacific Association for Consumer Research conference 2015

Y2 - 19 June 2015 through 21 June 2015

ER -

Doing and Being ‘Right’: Exploring Consumption, Materialism, Culture, and Happiness in India

Abstract

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Cite this