Doing and Being ‘Right’: Exploring Consumption, Materialism, Culture, and Happiness in India

Fazlul K. Rabbanee, Himadri Roy Chaudhuri , Rajat Roy

Research output: Contribution to journalMeeting AbstractResearchpeer-review

Abstract

In the consumer subjective well-being arena, there is scarce work on understanding how unique cultural values and normative
influence impact life satisfaction. We focus on India to study subjective well-being, materialism, social comparison and Karma
doctrine. Results show consumers use value based justification to remain happy. Research implications are discussed.
Original languageEnglish
Pages (from-to)225-226
Number of pages3
JournalAsia-Pacific Advances in Consumer Research
Volume11
Publication statusPublished - 2015
Externally publishedYes
EventAssociation for Consumer Research - Hong Kong
Duration: 19 Jun 201521 Jun 2015

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