Doing and Being ‘Right’: Exploring Consumption, Materialism, Culture, and Happiness in India

Fazlul K. Rabbanee; Himadri  Roy Chaudhuri; Rajat Roy

Doing and Being ‘Right’: Exploring Consumption, Materialism, Culture, and Happiness in India

Fazlul K. Rabbanee, Himadri Roy Chaudhuri , Rajat Roy

Research output: Contribution to journal › Meeting Abstract › Research › peer-review

Abstract

In the consumer subjective well-being arena, there is scarce work on understanding how unique cultural values and normative
influence impact life satisfaction. We focus on India to study subjective well-being, materialism, social comparison and Karma
doctrine. Results show consumers use value based justification to remain happy. Research implications are discussed.

Original language	English
Pages (from-to)	225-226
Number of pages	3
Journal	Asia-Pacific Advances in Consumer Research
Volume	11
Publication status	Published - 2015
Externally published	Yes
Event	Association for Consumer Research - Hong Kong Duration: 19 Jun 2015 → 21 Jun 2015

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http://www.acrwebsite.org/volumes/1018766/volumes/ap11/AP-11

Cite this

@article{9f7433e062ad4b67bb3f25a82b5da2aa,

title = "Doing and Being {\textquoteleft}Right{\textquoteright}: Exploring Consumption, Materialism, Culture, and Happiness in India",

abstract = "In the consumer subjective well-being arena, there is scarce work on understanding how unique cultural values and normativeinfluence impact life satisfaction. We focus on India to study subjective well-being, materialism, social comparison and Karmadoctrine. Results show consumers use value based justification to remain happy. Research implications are discussed.",

author = "Rabbanee, {Fazlul K.} and {Roy Chaudhuri}, Himadri and Rajat Roy",

year = "2015",

language = "English",

volume = "11",

pages = "225--226",

journal = "Asia-Pacific Advances in Consumer Research ",

note = "Association for Consumer Research ; Conference date: 19-06-2015 Through 21-06-2015",

}

TY - JOUR

T1 - Doing and Being ‘Right’

T2 - Association for Consumer Research

AU - Rabbanee, Fazlul K.

AU - Roy Chaudhuri , Himadri

AU - Roy, Rajat

PY - 2015

Y1 - 2015

N2 - In the consumer subjective well-being arena, there is scarce work on understanding how unique cultural values and normativeinfluence impact life satisfaction. We focus on India to study subjective well-being, materialism, social comparison and Karmadoctrine. Results show consumers use value based justification to remain happy. Research implications are discussed.

AB - In the consumer subjective well-being arena, there is scarce work on understanding how unique cultural values and normativeinfluence impact life satisfaction. We focus on India to study subjective well-being, materialism, social comparison and Karmadoctrine. Results show consumers use value based justification to remain happy. Research implications are discussed.

M3 - Meeting Abstract

VL - 11

SP - 225

EP - 226

JO - Asia-Pacific Advances in Consumer Research

JF - Asia-Pacific Advances in Consumer Research

Y2 - 19 June 2015 through 21 June 2015

ER -

Doing and Being ‘Right’: Exploring Consumption, Materialism, Culture, and Happiness in India

Abstract

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