Doing and Being ‘Right’: Exploring Consumption, Materialism, Culture, and Happiness in India

Fazlul K. Rabbanee, Himadri Roy Chaudhuri , Rajat Roy

Research output: Contribution to journalMeeting AbstractResearchpeer-review

Abstract

In the consumer subjective well-being arena, there is scarce work on understanding how unique cultural values and normative
influence impact life satisfaction. We focus on India to study subjective well-being, materialism, social comparison and Karma
doctrine. Results show consumers use value based justification to remain happy. Research implications are discussed.
Original languageEnglish
Pages (from-to)225-226
Number of pages3
JournalAsia-Pacific Advances in Consumer Research
Volume11
Publication statusPublished - 2015
Externally publishedYes
EventAssociation for Consumer Research - Hong Kong
Duration: 19 Jun 201521 Jun 2015

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India
Happiness
Materialism
Subjective well-being
Life satisfaction
Social comparison
Use value
Cultural values
Justification

Cite this

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title = "Doing and Being ‘Right’: Exploring Consumption, Materialism, Culture, and Happiness in India",
abstract = "In the consumer subjective well-being arena, there is scarce work on understanding how unique cultural values and normativeinfluence impact life satisfaction. We focus on India to study subjective well-being, materialism, social comparison and Karmadoctrine. Results show consumers use value based justification to remain happy. Research implications are discussed.",
author = "Rabbanee, {Fazlul K.} and {Roy Chaudhuri}, Himadri and Rajat Roy",
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Doing and Being ‘Right’ : Exploring Consumption, Materialism, Culture, and Happiness in India. / Rabbanee, Fazlul K.; Roy Chaudhuri , Himadri ; Roy, Rajat.

In: Asia-Pacific Advances in Consumer Research , Vol. 11, 2015, p. 225-226.

Research output: Contribution to journalMeeting AbstractResearchpeer-review

TY - JOUR

T1 - Doing and Being ‘Right’

T2 - Exploring Consumption, Materialism, Culture, and Happiness in India

AU - Rabbanee, Fazlul K.

AU - Roy Chaudhuri , Himadri

AU - Roy, Rajat

PY - 2015

Y1 - 2015

N2 - In the consumer subjective well-being arena, there is scarce work on understanding how unique cultural values and normativeinfluence impact life satisfaction. We focus on India to study subjective well-being, materialism, social comparison and Karmadoctrine. Results show consumers use value based justification to remain happy. Research implications are discussed.

AB - In the consumer subjective well-being arena, there is scarce work on understanding how unique cultural values and normativeinfluence impact life satisfaction. We focus on India to study subjective well-being, materialism, social comparison and Karmadoctrine. Results show consumers use value based justification to remain happy. Research implications are discussed.

M3 - Meeting Abstract

VL - 11

SP - 225

EP - 226

JO - Asia-Pacific Advances in Consumer Research

JF - Asia-Pacific Advances in Consumer Research

ER -