Does providing more prompts in visitor expenditure surveys result in higher reported expenditure?

Mike Raybould, Liz Fredline

Research output: Chapter in Book/Report/Conference proceedingConference contributionResearchpeer-review

Abstract

It has been claimed that providing more prompts or categories in the expenditure module of a visitor survey should assist respondents to recall their expenditure more accurately though this does not appear to have been supported by the few field tests conducted to date. This paper describes an experimental examination of the effects on reported expenditure of providing additional cues in the expenditure module of an event visitor survey. In this study aggregate and disaggregate formats result in significant differences in reported expenditure in key expenditure categories. In the context of the total survey error model it considers the trade--off between minimising measurement error and the cost of increased non-response bias caused by longer survey instruments.
Original languageEnglish
Title of host publicationConference Proceedings CAUTHE 2011
Subtitle of host publicationTourism: Creating a brilliant blend
EditorsMichael J. Gross
Place of PublicationAdelaide
PublisherUniversity of South Australia
Pages1247-1251
Number of pages5
ISBN (Electronic)9780987050700
ISBN (Print)1863081526
Publication statusPublished - 2011
EventCAUTHE Conference: Tourism – Creating a Brilliant Blend - Adelaide, Adelaide, Australia
Duration: 8 Feb 201111 Feb 2011
Conference number: 21st
http://cauthe.org/services/conferences/

Conference

ConferenceCAUTHE Conference
Abbreviated titleCAUTHE 2011
CountryAustralia
CityAdelaide
Period8/02/1111/02/11
Internet address

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  • Cite this

    Raybould, M., & Fredline, L. (2011). Does providing more prompts in visitor expenditure surveys result in higher reported expenditure? In M. J. Gross (Ed.), Conference Proceedings CAUTHE 2011: Tourism: Creating a brilliant blend (pp. 1247-1251). University of South Australia.