Dobbs, Richard & others. "No Ordinary Disruption: The Four Global Forces Breaking All the Trends"

Casey Watters*

*Corresponding author for this work

Research output: Contribution to journalBook/Film/Article reviewResearch


Technology and extreme growth in developing countries is changing the marketplace and challenging years of conventional market wisdom, with emerging-market companies able to challenge world markets faster then ever. Coauthors Dobbs, James Manyika, and Jonathan Woetzel, directors
of the McKinsey Global Institute, identify four disruptive forces creating a dramatic transition in the world economy, a transition they argue will have a greater impact than the industrial revolution. The forces include the shifting of economic activity from the developed to the developing world, the speed and economic impact of technological advancement, changing world demographics as birth rates decrease, and global interconnectivity—allowing for competition from every corner of the world. The authors state that this work is not intended as a business selfhelp guide with steps to follow. Instead, they defend their claims while utilizing a multitude of examples from Facebook and
WeChat to textile companies, thereby illustrating unexpected market challenges
and the impact of technology.
While, as the authors acknowledge, this is not a how-to resource, it is nonetheless an intriguing work for those interested in the business impacts of globalization.
Original languageEnglish
Pages (from-to)100-101
Number of pages2
JournalLibrary Journal
Issue number6
Publication statusPublished - 1 Apr 2015
Externally publishedYes


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