Distancing from the Envied Person: How Envy, Personal Distance and Framing Brand Availability Affects Brand Evaluations

Rajat Roy, Subimal Chatterjee

Research output: Contribution to conferenceAbstractResearchpeer-review

Abstract

Feeling malicious (relative to benign) envy engenders more distancing from the envied person, making a brand that is not preferred by
the envied person more attractive than the brand that is, and this effect is exaggerated if the brands are in limited supply rather than in
excess demand.
Original languageEnglish
Publication statusPublished - 2017
EventAssociation for Consumer Research North America Conference 2017 - San Diego, United States
Duration: 26 Oct 201729 Oct 2017

Conference

ConferenceAssociation for Consumer Research North America Conference 2017
Abbreviated titleACR
CountryUnited States
CitySan Diego
Period26/10/1729/10/17

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    Roy, R., & Chatterjee, S. (2017). Distancing from the Envied Person: How Envy, Personal Distance and Framing Brand Availability Affects Brand Evaluations. Abstract from Association for Consumer Research North America Conference 2017, San Diego, United States.