Abstract
Feeling malicious (relative to benign) envy engenders more distancing from the envied person, making a brand that is not preferred by
the envied person more attractive than the brand that is, and this effect is exaggerated if the brands are in limited supply rather than in
excess demand.
the envied person more attractive than the brand that is, and this effect is exaggerated if the brands are in limited supply rather than in
excess demand.
Original language | English |
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Publication status | Published - 2017 |
Event | Association for Consumer Research North America Conference 2017 - San Diego, United States Duration: 26 Oct 2017 → 29 Oct 2017 |
Conference
Conference | Association for Consumer Research North America Conference 2017 |
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Abbreviated title | ACR |
Country/Territory | United States |
City | San Diego |
Period | 26/10/17 → 29/10/17 |