Organizational strategy is typically conceived and developed as an extension of the past and present. We analyze the market, the competition, the industry, and our internal resources and capabilities.We then reposition ourselves in existingmarkets or extend our product/services into developing or adjacent markets. The future is assumed to be a linear extension of the past and present, and our rational analytical techniques help us to do this well.
|Number of pages||6|
|Journal||World Future Review: a journal of strategic foresight|
|Publication status||Published - 1 May 2011|