Development strategy by design: The future of strategy

James R. Carlopio

Research output: Contribution to journalArticleResearchpeer-review

Abstract

Organizational strategy is typically conceived and developed as an extension of the past and present. We analyze the market, the competition, the industry, and our internal resources and capabilities.We then reposition ourselves in existingmarkets or extend our product/services into developing or adjacent markets. The future is assumed to be a linear extension of the past and present, and our rational analytical techniques help us to do this well.
Original languageEnglish
Article number1946-7567
Pages (from-to)11-16
Number of pages6
JournalWorld Future Review: a journal of strategic foresight
Volume3
Issue number2
Publication statusPublished - 1 May 2011

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