Developing customised CRM projects: The role of industry norms, organisational context and customer expectations on CRM implementation

Marion Steel*, Chris Dubelaar, Michael T. Ewing

*Corresponding author for this work

Research output: Contribution to journal › Article › Research › peer-review

37 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Developing customised CRM projects: The role of industry norms, organisational context and customer expectations on CRM implementation'. Together they form a unique fingerprint.

Keyphrases

Computer Science

Social Sciences

Economics, Econometrics and Finance