Abstract
Although deontological and teleological evaluations are widely explored in relation to ethical decision making, their effects on ethical responses remain a disputed issue. This brings great relevance for public policy makers when developing communications and interventions to encourage compliance. A deontological evaluation is one’s rule-based evaluation whereas a teleological evaluation is one’s consequential evaluation. We conducted a meta-analysis of 316 effect sizes obtained from 53 research articles to investigate to what extent deontological and in which contexts teleological evaluations influence ethical judgements and intentions. Our findings reveal that the overall effect of deontological
evaluations on ethical responses is stronger than for teleological evaluations; however, the magnitude of effect is contingent on various moderators. Deontological evaluations are stronger in organisational contexts and when there are financial implications to the ethical issue. Whereas the effect of teleological evaluations is stronger when the issue involves the natural environment.
evaluations on ethical responses is stronger than for teleological evaluations; however, the magnitude of effect is contingent on various moderators. Deontological evaluations are stronger in organisational contexts and when there are financial implications to the ethical issue. Whereas the effect of teleological evaluations is stronger when the issue involves the natural environment.
| Original language | English |
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| Pages | 592 |
| Publication status | Published - Dec 2022 |
| Event | Australia & New Zealand Marketing Academy Conference 2022: Reconnect & Reimagine - Perth, Australia Duration: 5 Dec 2022 → 7 Dec 2022 https://www.anzmac2022.com/ |
Conference
| Conference | Australia & New Zealand Marketing Academy Conference 2022 |
|---|---|
| Abbreviated title | ANZMAC |
| Country/Territory | Australia |
| City | Perth |
| Period | 5/12/22 → 7/12/22 |
| Internet address |