Danlait’s 2013 social media crisis in Vietnam: An approach for exploring online crisis scanning criteria

Tuong-Minh Ly-Le

Research output: Chapter in Book/Report/Conference proceedingConference contributionResearchpeer-review

Abstract

Social media has changed the way information is sought and collected. Everyone has potential to influence others through social media. Therefore, social media is used increasingly in crisis communication. Crisis managers must be able to identify warning signs and enact effective strategic responses faster and more accurately. However, research on social media in crisis communication is mostly focusing on how management and public relations forces use social media to respond to a crisis. In most research, stakeholders, media and general audiences are neglected. This paper examines the use of social media by those other publics during crisis, through a case study of Danlait’s milk crisis in 2013, to evaluate the importance of social media in crisis communication in Vietnam, and to understand what factors contributed to the becoming of a social media crisis in Vietnam.
Original languageEnglish
Title of host publicationRefereed Proceedings of the Australian and New Zealand Communication Association conference
Subtitle of host publicationThe digital and the social: communication for inclusion and exchange
EditorsDianna Bossio
ISBN (Electronic)1448-4331
Publication statusPublished - 3 Nov 2014

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    Ly-Le, T-M. (2014). Danlait’s 2013 social media crisis in Vietnam: An approach for exploring online crisis scanning criteria. In D. Bossio (Ed.), Refereed Proceedings of the Australian and New Zealand Communication Association conference: The digital and the social: communication for inclusion and exchange