Cultural differences and switching of in-group sharing behavior between an American (Facebook) and a Chinese (Renren) social networking site

Lin Qiu, Han Lin, Angela K Y Leung

Research output: Contribution to journalArticleResearchpeer-review

63 Citations (Scopus)

Abstract

Prior research has documented cultural dimensions that broadly characterize between-culture variations in Western and East Asian societies and that bicultural individuals can flexibly change their behaviors in response to different cultural contexts. In this article, we studied cultural differences and behavioral switching in the context of the fast emerging, naturally occurring online social networking, using both self-report measures and content analyses of online activities on two highly popular platforms, Facebook and Renren (the "Facebook of China"). Results showed that while Renren and Facebook are two technically similar platforms, the Renren culture is perceived as more collectivistic than the Facebook culture. Furthermore, we presented evidence for the first time that users who are members of both online cultures flexibly switch and adapt their in-group sharing behaviors in response to the online community in which they are: They perform more benevolent in-group sharing when they participate in the Renren community and less so when they participate in the Facebook community. We discussed both the theoretical and methodological implications of the current research.

Original languageEnglish
Pages (from-to)106-121
Number of pages16
JournalJournal of Cross-Cultural Psychology
Volume44
Issue number1
DOIs
Publication statusPublished - Jan 2013
Externally publishedYes

Fingerprint

Social Networking
facebook
cultural difference
networking
Research
Self Report
China
Group
internet community
community
society
evidence

Cite this

@article{87af927d7f79489cbf4f447592ff00ea,
title = "Cultural differences and switching of in-group sharing behavior between an American (Facebook) and a Chinese (Renren) social networking site",
abstract = "Prior research has documented cultural dimensions that broadly characterize between-culture variations in Western and East Asian societies and that bicultural individuals can flexibly change their behaviors in response to different cultural contexts. In this article, we studied cultural differences and behavioral switching in the context of the fast emerging, naturally occurring online social networking, using both self-report measures and content analyses of online activities on two highly popular platforms, Facebook and Renren (the {"}Facebook of China{"}). Results showed that while Renren and Facebook are two technically similar platforms, the Renren culture is perceived as more collectivistic than the Facebook culture. Furthermore, we presented evidence for the first time that users who are members of both online cultures flexibly switch and adapt their in-group sharing behaviors in response to the online community in which they are: They perform more benevolent in-group sharing when they participate in the Renren community and less so when they participate in the Facebook community. We discussed both the theoretical and methodological implications of the current research.",
author = "Lin Qiu and Han Lin and Leung, {Angela K Y}",
year = "2013",
month = "1",
doi = "10.1177/0022022111434597",
language = "English",
volume = "44",
pages = "106--121",
journal = "Journal of Cross-Cultural Psychology",
issn = "0022-0221",
publisher = "SAGE Publications Ltd",
number = "1",

}

Cultural differences and switching of in-group sharing behavior between an American (Facebook) and a Chinese (Renren) social networking site. / Qiu, Lin; Lin, Han; Leung, Angela K Y.

In: Journal of Cross-Cultural Psychology, Vol. 44, No. 1, 01.2013, p. 106-121.

Research output: Contribution to journalArticleResearchpeer-review

TY - JOUR

T1 - Cultural differences and switching of in-group sharing behavior between an American (Facebook) and a Chinese (Renren) social networking site

AU - Qiu, Lin

AU - Lin, Han

AU - Leung, Angela K Y

PY - 2013/1

Y1 - 2013/1

N2 - Prior research has documented cultural dimensions that broadly characterize between-culture variations in Western and East Asian societies and that bicultural individuals can flexibly change their behaviors in response to different cultural contexts. In this article, we studied cultural differences and behavioral switching in the context of the fast emerging, naturally occurring online social networking, using both self-report measures and content analyses of online activities on two highly popular platforms, Facebook and Renren (the "Facebook of China"). Results showed that while Renren and Facebook are two technically similar platforms, the Renren culture is perceived as more collectivistic than the Facebook culture. Furthermore, we presented evidence for the first time that users who are members of both online cultures flexibly switch and adapt their in-group sharing behaviors in response to the online community in which they are: They perform more benevolent in-group sharing when they participate in the Renren community and less so when they participate in the Facebook community. We discussed both the theoretical and methodological implications of the current research.

AB - Prior research has documented cultural dimensions that broadly characterize between-culture variations in Western and East Asian societies and that bicultural individuals can flexibly change their behaviors in response to different cultural contexts. In this article, we studied cultural differences and behavioral switching in the context of the fast emerging, naturally occurring online social networking, using both self-report measures and content analyses of online activities on two highly popular platforms, Facebook and Renren (the "Facebook of China"). Results showed that while Renren and Facebook are two technically similar platforms, the Renren culture is perceived as more collectivistic than the Facebook culture. Furthermore, we presented evidence for the first time that users who are members of both online cultures flexibly switch and adapt their in-group sharing behaviors in response to the online community in which they are: They perform more benevolent in-group sharing when they participate in the Renren community and less so when they participate in the Facebook community. We discussed both the theoretical and methodological implications of the current research.

UR - http://www.scopus.com/inward/record.url?scp=84871008282&partnerID=8YFLogxK

U2 - 10.1177/0022022111434597

DO - 10.1177/0022022111434597

M3 - Article

VL - 44

SP - 106

EP - 121

JO - Journal of Cross-Cultural Psychology

JF - Journal of Cross-Cultural Psychology

SN - 0022-0221

IS - 1

ER -