Abstract
Extract:
Wired magazine introduced crowdsourcing to our lexicon in "The Rise of Crowdsourcing" (June 14, 2006). Jeff Howe, the writer of the article, defined crowdsourcing in a separate 2006 blog as "the act of a company or institution taking a function once performed by employees and outsourcing it to an undefined (and generally large) network of people in the form of an open call" (Howe, 2006a, p. 5). The job to be performed is to to resolve, or take steps toward resolving, a problem of a technical, creative, economic, or informational nature.
Wired magazine introduced crowdsourcing to our lexicon in "The Rise of Crowdsourcing" (June 14, 2006). Jeff Howe, the writer of the article, defined crowdsourcing in a separate 2006 blog as "the act of a company or institution taking a function once performed by employees and outsourcing it to an undefined (and generally large) network of people in the form of an open call" (Howe, 2006a, p. 5). The job to be performed is to to resolve, or take steps toward resolving, a problem of a technical, creative, economic, or informational nature.
| Original language | English |
|---|---|
| Title of host publication | Leading edge marketing research |
| Subtitle of host publication | 21st century tools and practices |
| Editors | Robert J Kaden, Gerald Linda, Melvin Prince |
| Place of Publication | Thousand Oaks |
| Publisher | SAGE Publications Ltd |
| Pages | 211-227 |
| Number of pages | 17 |
| ISBN (Print) | 9781412991315 |
| Publication status | Published - 2012 |