Creating a branded information environment with social media systems: Positioning Bond University within Web 2.0

This report was inspired by the authors’ personal experience of using social media systems over the last two years. During that time both authors have used a range of public, private and hosted social media systems for their professional activities and well as for personal use. They are convinced that a unified approach to social media systems can benefit the communications processes within our institution and our interaction with our important existing and potential clients, the students and alumni.