Consumer-generated web-based tourism marketing

Carmen Cox, Stephen Burgess, Carmine Sellitto, Jeremy Buultjens

Research output: Book/ReportCommissioned reportResearch

Abstract

As Web 2.0 sites) are being used by consumers and the impact that these sites are having on the informationsearch and travel behaviour of these people.By seeking to understand the impact these types of travel information sites have on consumer behaviour, anumber of recommendations can be made to tourism organisations regarding the development of more effectivee-business strategies.
Original languageEnglish
Place of PublicationGold Coast, QLD
PublisherCRC for Sustainable Tourism
Commissioning bodyThe Sustainable Tourism Cooperative Research Centre
Number of pages43
ISBN (Electronic)9781921521607
ISBN (Print)9781921521591
Publication statusPublished - 2008

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Web-based
Tourism marketing
Consumer behaviour
Business strategy
Travel behavior
Web 2.0
Tourism

Cite this

Cox, C., Burgess, S., Sellitto, C., & Buultjens, J. (2008). Consumer-generated web-based tourism marketing. Gold Coast, QLD: CRC for Sustainable Tourism.
Cox, Carmen ; Burgess, Stephen ; Sellitto, Carmine ; Buultjens, Jeremy. / Consumer-generated web-based tourism marketing. Gold Coast, QLD : CRC for Sustainable Tourism, 2008. 43 p.
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Cox, C, Burgess, S, Sellitto, C & Buultjens, J 2008, Consumer-generated web-based tourism marketing. CRC for Sustainable Tourism, Gold Coast, QLD.

Consumer-generated web-based tourism marketing. / Cox, Carmen; Burgess, Stephen; Sellitto, Carmine; Buultjens, Jeremy.

Gold Coast, QLD : CRC for Sustainable Tourism, 2008. 43 p.

Research output: Book/ReportCommissioned reportResearch

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AB - As Web 2.0 sites) are being used by consumers and the impact that these sites are having on the informationsearch and travel behaviour of these people.By seeking to understand the impact these types of travel information sites have on consumer behaviour, anumber of recommendations can be made to tourism organisations regarding the development of more effectivee-business strategies.

M3 - Commissioned report

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BT - Consumer-generated web-based tourism marketing

PB - CRC for Sustainable Tourism

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Cox C, Burgess S, Sellitto C, Buultjens J. Consumer-generated web-based tourism marketing. Gold Coast, QLD: CRC for Sustainable Tourism, 2008. 43 p.