Consumer-generated web-based tourism marketing

Carmen Cox, Stephen Burgess, Carmine Sellitto, Jeremy Buultjens

Research output: Book/ReportCommissioned reportResearch

Abstract

As Web 2.0 sites) are being used by consumers and the impact that these sites are having on the informationsearch and travel behaviour of these people.By seeking to understand the impact these types of travel information sites have on consumer behaviour, anumber of recommendations can be made to tourism organisations regarding the development of more effectivee-business strategies.
Original languageEnglish
Place of PublicationGold Coast, QLD
PublisherCRC for Sustainable Tourism
Commissioning bodyThe Sustainable Tourism Cooperative Research Centre
Number of pages43
ISBN (Electronic)9781921521607
ISBN (Print)9781921521591
Publication statusPublished - 2008

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    Cox, C., Burgess, S., Sellitto, C., & Buultjens, J. (2008). Consumer-generated web-based tourism marketing. CRC for Sustainable Tourism.