Consumer generated media in hospitality and tourism: Traveller's likes and their concerns about the latest innovation in hospitality marketing

Carmen Cox; Stephen Burgess; Carmine Sellitto; Jeremy Buultjens

Consumer generated media in hospitality and tourism: Traveller's likes and their concerns about the latest innovation in hospitality marketing

Carmen Cox, Stephen Burgess, Carmine Sellitto, Jeremy Buultjens

Bond Business School

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Research › peer-review

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Abstract

This paper explores the influence of consumer-generated media (CGM) on hospitality consumers based on the results of a large onlien survey. Consumers surveyed like CGM information when booking travel for a number of reasons primarily as it is developed by 'real travellers''; presents a range of different traveller' opinions; and is relevant to the user. At the same time, there wre concerns raised about relying on CGM when booking travel, particularly related to the option for hospitality businesses to post 'fake' content and for the opinions presented on these sites to be extremely biased.

Original language	English
Title of host publication	I-CHLAR 2011
Editors	H Murphy
Place of Publication	USA
Publisher	I-CHLAR
Pages	1-8
Number of pages	8
Publication status	Published - Jul 2011
Event	International Conference on Hospitality and Leisure Applied Research - Lyon, Lyon, France Duration: 7 Jul 2011 → 7 Jul 2011

Conference

Conference	International Conference on Hospitality and Leisure Applied Research
Abbreviated title	I-CHLAR 2011
Country/Territory	France
City	Lyon
Period	7/07/11 → 7/07/11

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Consumer generated media in hospitality and tourism: Travellers' likes and their concerns about the latest innovation in hospitality marketingAccepted author manuscript, 282 KBLicence: CC BY-NC-ND

Cite this

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title = "Consumer generated media in hospitality and tourism: Traveller's likes and their concerns about the latest innovation in hospitality marketing",

abstract = "This paper explores the influence of consumer-generated media (CGM) on hospitality consumers based on the results of a large onlien survey. Consumers surveyed like CGM information when booking travel for a number of reasons primarily as it is developed by 'real travellers''; presents a range of different traveller' opinions; and is relevant to the user. At the same time, there wre concerns raised about relying on CGM when booking travel, particularly related to the option for hospitality businesses to post 'fake' content and for the opinions presented on these sites to be extremely biased.",

author = "Carmen Cox and Stephen Burgess and Carmine Sellitto and Jeremy Buultjens",

note = "{\textcopyright} Copyright Carmen Cox, Stephen Burgess, Carmine Sellitto & Jeremy Buultjens, 2011; International Conference on Hospitality and Leisure Applied Research, I-CHLAR 2011 ; Conference date: 07-07-2011 Through 07-07-2011",

year = "2011",

month = jul,

language = "English",

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editor = "H Murphy",

booktitle = "I-CHLAR 2011",

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Consumer generated media in hospitality and tourism: Traveller's likes and their concerns about the latest innovation in hospitality marketing. / Cox, Carmen; Burgess, Stephen; Sellitto, Carmine et al.
I-CHLAR 2011. ed. / H Murphy. USA: I-CHLAR, 2011. p. 1-8.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Research › peer-review

TY - GEN

T1 - Consumer generated media in hospitality and tourism: Traveller's likes and their concerns about the latest innovation in hospitality marketing

AU - Cox, Carmen

AU - Burgess, Stephen

AU - Sellitto, Carmine

AU - Buultjens, Jeremy

PY - 2011/7

Y1 - 2011/7

N2 - This paper explores the influence of consumer-generated media (CGM) on hospitality consumers based on the results of a large onlien survey. Consumers surveyed like CGM information when booking travel for a number of reasons primarily as it is developed by 'real travellers''; presents a range of different traveller' opinions; and is relevant to the user. At the same time, there wre concerns raised about relying on CGM when booking travel, particularly related to the option for hospitality businesses to post 'fake' content and for the opinions presented on these sites to be extremely biased.

AB - This paper explores the influence of consumer-generated media (CGM) on hospitality consumers based on the results of a large onlien survey. Consumers surveyed like CGM information when booking travel for a number of reasons primarily as it is developed by 'real travellers''; presents a range of different traveller' opinions; and is relevant to the user. At the same time, there wre concerns raised about relying on CGM when booking travel, particularly related to the option for hospitality businesses to post 'fake' content and for the opinions presented on these sites to be extremely biased.

M3 - Conference contribution

SP - 1

EP - 8

BT - I-CHLAR 2011

A2 - Murphy, H

PB - I-CHLAR

CY - USA

T2 - International Conference on Hospitality and Leisure Applied Research

Y2 - 7 July 2011 through 7 July 2011

ER -

Consumer generated media in hospitality and tourism: Traveller's likes and their concerns about the latest innovation in hospitality marketing

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