This paper explores the influence of consumer-generated media (CGM) on hospitality consumers based on the results of a large onlien survey. Consumers surveyed like CGM information when booking travel for a number of reasons primarily as it is developed by 'real travellers''; presents a range of different traveller' opinions; and is relevant to the user. At the same time, there wre concerns raised about relying on CGM when booking travel, particularly related to the option for hospitality businesses to post 'fake' content and for the opinions presented on these sites to be extremely biased.
|Title of host publication||I-CHLAR 2011|
|Place of Publication||USA|
|Number of pages||8|
|Publication status||Published - Jul 2011|
|Event||International Conference on Hospitality and Leisure Applied Research - Lyon, Lyon, France|
Duration: 7 Jul 2011 → 7 Jul 2011
|Conference||International Conference on Hospitality and Leisure Applied Research|
|Abbreviated title||I-CHLAR 2011|
|Period||7/07/11 → 7/07/11|
Cox, C., Burgess, S., Sellitto, C., & Buultjens, J. (2011). Consumer generated media in hospitality and tourism: Traveller's likes and their concerns about the latest innovation in hospitality marketing. In H. Murphy (Ed.), I-CHLAR 2011 (pp. 1-8). USA: I-CHLAR.