Consumer generated media in hospitality and tourism: Traveller's likes and their concerns about the latest innovation in hospitality marketing

Carmen Cox, Stephen Burgess, Carmine Sellitto, Jeremy Buultjens

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Abstract

This paper explores the influence of consumer-generated media (CGM) on hospitality consumers based on the results of a large onlien survey. Consumers surveyed like CGM information when booking travel for a number of reasons primarily as it is developed by 'real travellers''; presents a range of different traveller' opinions; and is relevant to the user. At the same time, there wre concerns raised about relying on CGM when booking travel, particularly related to the option for hospitality businesses to post 'fake' content and for the opinions presented on these sites to be extremely biased.
Original languageEnglish
Title of host publicationI-CHLAR 2011
EditorsH Murphy
Place of PublicationUSA
PublisherI-CHLAR
Pages1-8
Number of pages8
Publication statusPublished - Jul 2011
EventInternational Conference on Hospitality and Leisure Applied Research - Lyon, Lyon, France
Duration: 7 Jul 20117 Jul 2011

Conference

ConferenceInternational Conference on Hospitality and Leisure Applied Research
Abbreviated titleI-CHLAR 2011
CountryFrance
CityLyon
Period7/07/117/07/11

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    Cox, C., Burgess, S., Sellitto, C., & Buultjens, J. (2011). Consumer generated media in hospitality and tourism: Traveller's likes and their concerns about the latest innovation in hospitality marketing. In H. Murphy (Ed.), I-CHLAR 2011 (pp. 1-8). I-CHLAR.