This paper provides guidance to academics, new researchers, and practicing designers or business people on how to conduct ethnographic research on visual communications that are language-like in that they contain forms linked to specific meanings. The paper adapts Spradley’s (1980) detailed steps for conducting ethnographic research to ethnography that is focused on visual communication. An argument is made that it is useful to employ linguistic frameworks in such research because the field of linguistics already has a well-developed theory base from which researchers can develop theory that is specific to visual communication.
|Title of host publication||Refereed Proceedings of the ANZCA Conference 2008|
|Subtitle of host publication||Power and Place|
|Place of Publication||Wellington|
|Publisher||The Australian and New Zealand Communication Association (ANZCA)|
|Number of pages||15|
|Publication status||Published - 2008|
|Event||Australian and New Zealand Communication Association Conference: Power and Place - Wellington, New Zealand|
Duration: 9 Jul 2008 → 11 Sep 2008
|Conference||Australian and New Zealand Communication Association Conference|
|Period||9/07/08 → 11/09/08|
Mitchell, M. (2008). Conducting ethnographic research on language-like visual communication. In E. Tilley (Ed.), Refereed Proceedings of the ANZCA Conference 2008: Power and Place (pp. 1-15). Wellington: The Australian and New Zealand Communication Association (ANZCA).