Conducting ethnographic research on language-like visual communication

Marilyn Mitchell

Conducting ethnographic research on language-like visual communication

Marilyn Mitchell

Faculty of Society & Design

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Research › peer-review

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Abstract

This paper provides guidance to academics, new researchers, and practicing designers or business people on how to conduct ethnographic research on visual communications that are language-like in that they contain forms linked to specific meanings. The paper adapts Spradley’s (1980) detailed steps for conducting ethnographic research to ethnography that is focused on visual communication. An argument is made that it is useful to employ linguistic frameworks in such research because the field of linguistics already has a well-developed theory base from which researchers can develop theory that is specific to visual communication.

Original language	English
Title of host publication	Refereed Proceedings of the ANZCA Conference 2008
Subtitle of host publication	Power and Place
Editors	Elspeth Tilley
Place of Publication	Wellington
Publisher	The Australian and New Zealand Communication Association (ANZCA)
Pages	1-15
Number of pages	15
Publication status	Published - 2008
Event	Australian and New Zealand Communication Association Conference: Power and Place - Wellington, New Zealand Duration: 9 Jul 2008 → 11 Sept 2008 http://www.anzca.net/conferences.html

Conference

Conference	Australian and New Zealand Communication Association Conference
Abbreviated title	ANZCA
Country/Territory	New Zealand
City	Wellington
Period	9/07/08 → 11/09/08
Internet address	http://www.anzca.net/conferences.html

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Cite this

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title = "Conducting ethnographic research on language-like visual communication",

abstract = " This paper provides guidance to academics, new researchers, and practicing designers or business people on how to conduct ethnographic research on visual communications that are language-like in that they contain forms linked to specific meanings. The paper adapts Spradley{\textquoteright}s (1980) detailed steps for conducting ethnographic research to ethnography that is focused on visual communication. An argument is made that it is useful to employ linguistic frameworks in such research because the field of linguistics already has a well-developed theory base from which researchers can develop theory that is specific to visual communication.",

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Conducting ethnographic research on language-like visual communication. / Mitchell, Marilyn.
Refereed Proceedings of the ANZCA Conference 2008: Power and Place. ed. / Elspeth Tilley. Wellington: The Australian and New Zealand Communication Association (ANZCA), 2008. p. 1-15.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Research › peer-review

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AB - This paper provides guidance to academics, new researchers, and practicing designers or business people on how to conduct ethnographic research on visual communications that are language-like in that they contain forms linked to specific meanings. The paper adapts Spradley’s (1980) detailed steps for conducting ethnographic research to ethnography that is focused on visual communication. An argument is made that it is useful to employ linguistic frameworks in such research because the field of linguistics already has a well-developed theory base from which researchers can develop theory that is specific to visual communication.

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BT - Refereed Proceedings of the ANZCA Conference 2008

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ER -

Conducting ethnographic research on language-like visual communication

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Conference

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