Conducting ethnographic research on language-like visual communication

Research output: Chapter in Book/Report/Conference proceedingConference contributionResearchpeer-review

Abstract

This paper provides guidance to academics, new researchers, and practicing designers or business people on how to conduct ethnographic research on visual communications that are language-like in that they contain forms linked to specific meanings. The paper adapts Spradley’s (1980) detailed steps for conducting ethnographic research to ethnography that is focused on visual communication. An argument is made that it is useful to employ linguistic frameworks in such research because the field of linguistics already has a well-developed theory base from which researchers can develop theory that is specific to visual communication.
Original languageEnglish
Title of host publicationRefereed Proceedings of the ANZCA Conference 2008
Subtitle of host publicationPower and Place
PublisherThe Australian and New Zealand Communication Association (ANZCA)
Pages1-15
Number of pages15
Publication statusPublished - 2008
EventAustralian and New Zealand Communication Association Conference: Power and Place - Wellington, New Zealand
Duration: 9 Jul 200811 Sep 2008
http://www.anzca.net/conferences.html

Conference

ConferenceAustralian and New Zealand Communication Association Conference
Abbreviated titleANZCA
CountryNew Zealand
CityWellington
Period9/07/0811/09/08
Internet address

Fingerprint

visual communication
language
linguistics
ethnography

Cite this

Mitchell, M. (2008). Conducting ethnographic research on language-like visual communication. In Refereed Proceedings of the ANZCA Conference 2008: Power and Place (pp. 1-15). The Australian and New Zealand Communication Association (ANZCA).
Mitchell, Marilyn. / Conducting ethnographic research on language-like visual communication. Refereed Proceedings of the ANZCA Conference 2008: Power and Place. The Australian and New Zealand Communication Association (ANZCA), 2008. pp. 1-15
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Mitchell, M 2008, Conducting ethnographic research on language-like visual communication. in Refereed Proceedings of the ANZCA Conference 2008: Power and Place. The Australian and New Zealand Communication Association (ANZCA), pp. 1-15, Australian and New Zealand Communication Association Conference, Wellington, New Zealand, 9/07/08.

Conducting ethnographic research on language-like visual communication. / Mitchell, Marilyn.

Refereed Proceedings of the ANZCA Conference 2008: Power and Place. The Australian and New Zealand Communication Association (ANZCA), 2008. p. 1-15.

Research output: Chapter in Book/Report/Conference proceedingConference contributionResearchpeer-review

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AB - This paper provides guidance to academics, new researchers, and practicing designers or business people on how to conduct ethnographic research on visual communications that are language-like in that they contain forms linked to specific meanings. The paper adapts Spradley’s (1980) detailed steps for conducting ethnographic research to ethnography that is focused on visual communication. An argument is made that it is useful to employ linguistic frameworks in such research because the field of linguistics already has a well-developed theory base from which researchers can develop theory that is specific to visual communication.

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Mitchell M. Conducting ethnographic research on language-like visual communication. In Refereed Proceedings of the ANZCA Conference 2008: Power and Place. The Australian and New Zealand Communication Association (ANZCA). 2008. p. 1-15