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Communicating vaccine information on social media: Paragraph, infograph or photograph

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Abstract

Background and Aim:
Childhood vaccination coverage has declined since the onset of the COVID‑19 pandemic. The rise of vaccine misinformation and disinformation, including in mainstream channels, poses a substantial threat to vaccine acceptance. This project aimed to address vaccine mis- and disinformation on social media, and counterbalance the spread of myths with reliable, clear information. Recent changes to national vaccination recommendations in the United States prompted the Melbourne Vaccine Education Centre (MVEC) to develop information campaigns promoting accurate, evidence‑based vaccine information for Australian audiences.
Original languageEnglish
Pages292-292
Number of pages1
Publication statusPublished - 15 Jun 2026
EventCommunicable Diseases & Immunisation Conference 2026 - Marvel Stadium Melbourne, Melbourne, Australia
Duration: 15 Jun 202617 Jun 2026
https://www.cdic2026.com/program

Conference

ConferenceCommunicable Diseases & Immunisation Conference 2026
Country/TerritoryAustralia
CityMelbourne
Period15/06/2617/06/26
OtherIn 2026 the Conference theme will be “Public Health at Risk – Collective Solutions to New Challenges”.

Public health in Australia and globally is at the crossroads.

This will be the first of our conferences that takes place following the establishment of the Australian Centre for Disease Control. But it arrives in an environment where global leadership in communicable disease control and immunisation appears to be in retreat. We have increasingly more sophisticated prevention and response options, but we face the challenges of falling immunisation coverage, growing climate crises and declines in societal trust in institutions following the pandemic. In the next few years artificial intelligence may change every aspect of the way we do our day-to-day work, but how should we best respond to take advantage of the available benefits, whilst managing the existing and emerging risks?

In this challenging time we are asking you to bring to this conference your ideas to drive improvement in communicable disease control and prevention. The conference will provide the opportunity to learn about the changes happening nationally and internationally, and to share your local solutions and successes. What can we learn from you to better manage our most pressing challenges? Join us in Melbourne to be part of the conversation as we work together to improve disease control in Australia.
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UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

  1. SDG 3 - Good Health and Well-being
    SDG 3 Good Health and Well-being
  2. SDG 4 - Quality Education
    SDG 4 Quality Education

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