Celebrity selling

Research output: Contribution to journalArticleProfessional

6 Citations (Scopus)


Chatting on the phone one night last week, Ms Doner Schachtel explained how she worked with big pharmaceutical companies to locate high profile personalities to talk about low profile diseases. The research she does for the companies and their public relations firms was not promoting drugs, she stressed, but raising awareness. “The trend is growing dramatically,” she said.
Original languageEnglish
Pages (from-to)1342-1342
Number of pages1
Issue number7349
Publication statusPublished - 1 Jun 2002
Externally publishedYes


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