Canadian media company demands right to publish direct to consumer drug advertising.

Ray Moynihan

doi:10.1136/bmj.b1912

Canadian media company demands right to publish direct to consumer drug advertising.

Ray Moynihan^*

^*Corresponding author for this work

Institute for Evidence-Based Healthcare

Research output: Contribution to journal › Article › Professional

Abstract

A long legal battle over advertising drugs directly to consumers is drawing to a close in Canada’s Superior Court.

The Canadian media giant Canwest is suing the federal government, claiming that the prohibition on advertising prescription drugs directly to the public is a contravention of the constitutional charter guaranteeing free speech.

Original language	English
Pages (from-to)	b1912
Journal	BMJ (Clinical research ed.)
Volume	338
DOIs	https://doi.org/10.1136/bmj.b1912
Publication status	Published - 8 May 2009

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10.1136/bmj.b1912

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Canadian media company demands right to publish direct to consumer drug advertising.

Abstract

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