For active middle power states like Australia, securing a seat on the United Nations Security Council (UNSC) is indeed a ‘prize to be pursued with vigour’.1 In today’s complex and interdependent world, pursuit of this prize requires more than just intense diplomatic lobbying within the corridors of the UN in New York. Successful election to the UNSC turns upon the broad notions of international reputation and image. The campaign itself is a significant exercise in the engagement and persuasion of wider international audiences who have interests in and expectations of the UNSC candidate nations. Drawing in particular upon the past and current UNSC aspirations of Australia, this article examines how and when middle power states might effectively apply the wide-lens of public diplomacy alongside traditional diplomatic practice to improve the likelihood of election to the UNSC, but also to maximise soft power outcomes of the campaign well beyond the election timeframe and result.
|Place of Publication||United States|
|Number of pages||46|
|ISBN (Print)||13978-0-18-212336-0, 100-18-212336-7|
|Publication status||Published - 2011|
|Name||CPD Perspectives series|