Avoiding the hospitality workforce bubble: Strategies to attract and retain generation Z talent in the hospitality workforce

Edmund Goh, Fevzi Okumus

Research output: Contribution to journalArticleResearchpeer-review

118 Citations (Scopus)

Abstract

Survival of the hospitality and tourism industry is highly dependent on a stable workforce to service the tourists and customers. In a shrinking workforce market faced with traditionally high staff turnover and increased departure of older workers, the key focus of this paper serves to provide practical recruitment strategies to attract the next Generation of hospitality talent – Generation Z. This opinion piece provides 10 key talent management strategies on how to appeal to Generation Z and entice them to join the hospitality sector. It presents practical solutions adopted by the industry and innovative recruitment strategies to address the war on talent in hospitality.

Original languageEnglish
Article number100603
Pages (from-to)1-7
Number of pages7
JournalTourism Management Perspectives
Volume33
DOIs
Publication statusPublished - Jan 2020
Externally publishedYes

Fingerprint

Dive into the research topics of 'Avoiding the hospitality workforce bubble: Strategies to attract and retain generation Z talent in the hospitality workforce'. Together they form a unique fingerprint.

Cite this