Abstract
Zurich Insurance Group promotes itself as “one of the world’s most experienced insurers”.
It proudly markets its ongoing commitment to sport through partnerships including with the Melbourne Football Club’s men’s and women’s AFL teams, with the Zurich logo featured prominently on player jerseys.
When it comes to the business of providing insurance cover for future professional athletes for concussion-related injuries, the announcement last week of Zurich’s decision to no longer include concussion injury claims under its active policy in high-contact professional sports tells a different story.
It proudly markets its ongoing commitment to sport through partnerships including with the Melbourne Football Club’s men’s and women’s AFL teams, with the Zurich logo featured prominently on player jerseys.
When it comes to the business of providing insurance cover for future professional athletes for concussion-related injuries, the announcement last week of Zurich’s decision to no longer include concussion injury claims under its active policy in high-contact professional sports tells a different story.
| Original language | English |
|---|---|
| Journal | The Conversation |
| Publication status | Published - 16 Aug 2024 |