Attempt to undermine European ban on advertising drugs fails in France.

Ray Moynihan

doi:10.1136/bmj.39115.464931.DB

Attempt to undermine European ban on advertising drugs fails in France.

Ray Moynihan^*

^*Corresponding author for this work

Institute for Evidence-Based Healthcare

Research output: Contribution to journal › Article › Professional

Abstract

A controversial proposal to have drug companies' “patient compliance” programmes declared legal in France has failed.

Critics described the proposal as a backdoor attempt to introduce into France direct to consumer drug advertising, which is currently banned throughout Europe.

Original language	English
Pages (from-to)	279-279
Number of pages	1
Journal	BMJ (Clinical research ed.)
Volume	334
Issue number	7588
DOIs	https://doi.org/10.1136/bmj.39115.464931.DB
Publication status	Published - 10 Feb 2007

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Attempt to undermine European ban on advertising drugs fails in France.

Abstract

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