Apple chief executive Tim Cook resigns after 15 years. What’s next for the tech giant?

Rajat Roy

doi:10.64628/AA.hyt3kwf7w

Apple chief executive Tim Cook resigns after 15 years. What’s next for the tech giant?

Rajat Roy

Bond Business School

Research output: Contribution to journal › Online Resource › Professional

Abstract

Today, Apple announced the tech company’s longtime chief executive Tim Cook will step down and transition to the role of executive chairman of Apple’s board of directors.

This change will take effect from September 1 2026. John Ternus, currently Apple’s senior vice president of hardware engineering, will take over as chief executive.

Original language	English
Journal	The Conversation
DOIs	https://doi.org/10.64628/AA.hyt3kwf7w
Publication status	Published - 21 Apr 2026

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10.64628/AA.hyt3kwf7wLicence: CC BY-ND

Cite this

@article{22d29421607e486c839729e3d9af7d25,

title = "Apple chief executive Tim Cook resigns after 15 years. What{\textquoteright}s next for the tech giant?",

abstract = "Today, Apple announced the tech company{\textquoteright}s longtime chief executive Tim Cook will step down and transition to the role of executive chairman of Apple{\textquoteright}s board of directors. This change will take effect from September 1 2026. John Ternus, currently Apple{\textquoteright}s senior vice president of hardware engineering, will take over as chief executive.",

author = "Rajat Roy",

year = "2026",

month = apr,

day = "21",

doi = "10.64628/AA.hyt3kwf7w",