Antecedents, outcomes, and mediating role of internal reference prices in pay-what-you-want (PWYW) pricing

Rajat Roy, Fazlul K. Rabbanee, Piyush Sharma*

*Corresponding author for this work

Research output: Contribution to journalArticleResearchpeer-review

18 Citations (Scopus)
17 Downloads (Pure)

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Business & Economics