Analysing Micro-Location Gamification: Scenarios, Types and Characteristics

Research output: Chapter in Book/Report/Conference proceedingConference contributionResearchpeer-review

Abstract

Gamification applied to service marketing is a growing area of research with an increasing focus on physical location and service. However, there are often accuracy issues with GPS implementations of location-based gamification. In this problem domain, micro-location has emerged. This paper proposes an analysis method to the theme and categorises micro-located gamification applications in an effort to understand the capabilities, advantages and shortcomings of the technology. Data were gathered from 30 micro-located gamification applications between the years of 2013 and 2018. The data were analysed through relational content analysis allowing categorisation and theme identification. Various scenarios are presented where micro-location plays a significant HCI role. Examples of existing services that implement gamification are also presented. Finally, factors that impact the micro-location method are explored. These findings contribute to HCI by providing guidance for present and perspective micro-location gamification implementations.
LanguageEnglish
Title of host publicationProceedings of the 30th Australian Computer-Human Interaction Conference (OzCHI 2018)
EditorsDana McKay, Jenny Waycott, Ann Morrison, Jaz Hee-Jeong Choi, Arthur Lugmayr, Mark Billinghurst, Ryan Kelly, George Buchanan, Duncan Stevenson
Place of PublicationNew York
PublisherAssociation for Computing Machinery (ACM)
Chapter8.2
Pages484-489
Number of pages5
ISBN (Electronic)978-1-4503-6188-0
DOIs
Publication statusPublished - 5 Dec 2018
EventThe 30th Australian Computer-Human Interaction Conference : Digital, physical, interactive, human - Melbourne, Australia
Duration: 5 Dec 20187 Dec 2018
Conference number: 30th
http://www.ozchi.org/2018/

Conference

ConferenceThe 30th Australian Computer-Human Interaction Conference
Abbreviated titleOzCHI 2018
CountryAustralia
CityMelbourne
Period5/12/187/12/18
OtherOzCHI is Australia's leading forum for the latest in Human-Computer Interaction research and practice. OzCHI attracts a broad international community of researchers, industry practitioners, academics and students. Participants come from a range of backgrounds, including interface designers, user experience experts, information architects, software engineers, human factors specialists, information systems analysts, and social scientists.

This year's conference theme is 'digital, physical, interactive, human'. This theme highlights the diversity and relevance of Human-Computer Interaction in today's digitally rich world.

OzCHI is the annual non-profit conference for the Computer-Human Interaction Special Interest Group (CHISIG) of the Human Factors and Ergonomics Society of Australia. OzCHI paper tracks are double blind peer-reviewed and are published in the ACM digital library.
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Human computer interaction
Global positioning system
Marketing

Cite this

Vasilevski, N., Brand, J. E., & Birt, J. R. (2018). Analysing Micro-Location Gamification: Scenarios, Types and Characteristics. In D. McKay, J. Waycott, A. Morrison, J. Hee-Jeong Choi, A. Lugmayr, M. Billinghurst, R. Kelly, G. Buchanan, ... D. Stevenson (Eds.), Proceedings of the 30th Australian Computer-Human Interaction Conference (OzCHI 2018) (pp. 484-489). New York: Association for Computing Machinery (ACM). https://doi.org/10.1145/3292147.3292210
Vasilevski, Nikolche ; Brand, Jeffrey E. ; Birt, James R. / Analysing Micro-Location Gamification: Scenarios, Types and Characteristics. Proceedings of the 30th Australian Computer-Human Interaction Conference (OzCHI 2018). editor / Dana McKay ; Jenny Waycott ; Ann Morrison ; Jaz Hee-Jeong Choi ; Arthur Lugmayr ; Mark Billinghurst ; Ryan Kelly ; George Buchanan ; Duncan Stevenson. New York : Association for Computing Machinery (ACM), 2018. pp. 484-489
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Vasilevski, N, Brand, JE & Birt, JR 2018, Analysing Micro-Location Gamification: Scenarios, Types and Characteristics. in D McKay, J Waycott, A Morrison, J Hee-Jeong Choi, A Lugmayr, M Billinghurst, R Kelly, G Buchanan & D Stevenson (eds), Proceedings of the 30th Australian Computer-Human Interaction Conference (OzCHI 2018). Association for Computing Machinery (ACM), New York, pp. 484-489, The 30th Australian Computer-Human Interaction Conference , Melbourne, Australia, 5/12/18. https://doi.org/10.1145/3292147.3292210

Analysing Micro-Location Gamification: Scenarios, Types and Characteristics. / Vasilevski, Nikolche; Brand, Jeffrey E.; Birt, James R.

Proceedings of the 30th Australian Computer-Human Interaction Conference (OzCHI 2018). ed. / Dana McKay; Jenny Waycott; Ann Morrison; Jaz Hee-Jeong Choi; Arthur Lugmayr; Mark Billinghurst; Ryan Kelly; George Buchanan; Duncan Stevenson. New York : Association for Computing Machinery (ACM), 2018. p. 484-489.

Research output: Chapter in Book/Report/Conference proceedingConference contributionResearchpeer-review

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Vasilevski N, Brand JE, Birt JR. Analysing Micro-Location Gamification: Scenarios, Types and Characteristics. In McKay D, Waycott J, Morrison A, Hee-Jeong Choi J, Lugmayr A, Billinghurst M, Kelly R, Buchanan G, Stevenson D, editors, Proceedings of the 30th Australian Computer-Human Interaction Conference (OzCHI 2018). New York: Association for Computing Machinery (ACM). 2018. p. 484-489 https://doi.org/10.1145/3292147.3292210