Gamification applied to service marketing is a growing area of research with an increasing focus on physical location and service. However, there are often accuracy issues with GPS implementations of location-based gamification. In this problem domain, micro-location has emerged. This paper proposes an analysis method to the theme and categorises micro-located gamification applications in an effort to understand the capabilities, advantages and shortcomings of the technology. Data were gathered from 30 micro-located gamification applications between the years of 2013 and 2018. The data were analysed through relational content analysis allowing categorisation and theme identification. Various scenarios are presented where micro-location plays a significant HCI role. Examples of existing services that implement gamification are also presented. Finally, factors that impact the micro-location method are explored. These findings contribute to HCI by providing guidance for present and perspective micro-location gamification implementations.
|Title of host publication||Proceedings of the 30th Australian Computer-Human Interaction Conference (OzCHI 2018)|
|Editors||Ann Morrison, George Buchanan, Jenny Waycott, Mark Billinghurst, Duncan Stevenson, J.H.-J. Choi, Mark Billinghurst, Ryan Kelly, Dana McKay, Artur Lugmayr|
|Place of Publication||New York|
|Publisher||Association for Computing Machinery (ACM)|
|Number of pages||6|
|Publication status||Published - 4 Dec 2018|
|Event||30th Australian Conference on Computer-Human Interaction, OzCHI 2018: Digital, physical, interactive, human - Melbourne, Australia|
Duration: 4 Dec 2018 → 7 Dec 2018
Conference number: 30th
|Conference||30th Australian Conference on Computer-Human Interaction, OzCHI 2018|
|Abbreviated title||OzCHI 2018|
|Period||4/12/18 → 7/12/18|
|Other||OzCHI is Australia's leading forum for the latest in Human-Computer Interaction research and practice. OzCHI attracts a broad international community of researchers, industry practitioners, academics and students. Participants come from a range of backgrounds, including interface designers, user experience experts, information architects, software engineers, human factors specialists, information systems analysts, and social scientists.|
This year's conference theme is 'digital, physical, interactive, human'. This theme highlights the diversity and relevance of Human-Computer Interaction in today's digitally rich world.
OzCHI is the annual non-profit conference for the Computer-Human Interaction Special Interest Group (CHISIG) of the Human Factors and Ergonomics Society of Australia. OzCHI paper tracks are double blind peer-reviewed and are published in the ACM digital library.
Vasilevski, N., Brand, J. E., & Birt, J. R. (2018). Analysing micro-location beacon gamification: Scenarios, types and characteristics. In A. Morrison, G. Buchanan, J. Waycott, M. Billinghurst, D. Stevenson, JH-J. Choi, M. Billinghurst, R. Kelly, D. McKay, ... A. Lugmayr (Eds.), Proceedings of the 30th Australian Computer-Human Interaction Conference (OzCHI 2018) (pp. 484-489). New York: Association for Computing Machinery (ACM). https://doi.org/10.1145/3292147.3292210