Abstract
Introduction:
This study analyses the viewing patterns of a popular medical education-based YouTube channel 'Dr. Matt & Dr. Mike' to understand audience engagement and global impact.
Methods:
The YouTube analytics of the 'Dr. Matt & Dr. Mike' channel were analysed over a five-year period (January 31, 2019 - January 31, 2024). This included demographic and viewership data analysis, anonymous surveys, and the utilisation of linear regression models to investigate the potential impact of the COVID-19 pandemic on viewership trends.
Results/Evaluation:
Over the last five years, the channel uploaded 529 unique videos related to anatomy, physiology, pathophysiology, and pharmacology topics, with an average length of 10m26s. The top 500 videos received over 45 million views and accumulated a watching time of nearly 3 million hours. Access to the content was mostly via mobile phones (57.1%) and computers (35.2%), and the majority of viewers were in the 18- 24 age group (39.42%). The educational videos reached audiences in 179 out of 193 UN member states and were integrated into the learning systems of 271 educational institutions globally, accumulating over 456,000 views. Furthermore, they garnered over 3.3 million views from learners in 39 of the 45 least developed countries. An interesting finding was the impact of the COVID-19 pandemic on views and subscribers, where a 2.5-fold increase in views was observed during the post pandemic period. This trend was observed consistently across the top 5 countries by views, implying that globally, the pandemic influenced shifts in viewership on the channel.
Discussion:
YouTube videos are valuable resources for medical education, attracting diverse audiences and significantly influencing learners worldwide. These findings underscore the importance of online platforms in facilitating access to quality medical education, particularly during times of global health crises, and for those in resource limited settings.
This study analyses the viewing patterns of a popular medical education-based YouTube channel 'Dr. Matt & Dr. Mike' to understand audience engagement and global impact.
Methods:
The YouTube analytics of the 'Dr. Matt & Dr. Mike' channel were analysed over a five-year period (January 31, 2019 - January 31, 2024). This included demographic and viewership data analysis, anonymous surveys, and the utilisation of linear regression models to investigate the potential impact of the COVID-19 pandemic on viewership trends.
Results/Evaluation:
Over the last five years, the channel uploaded 529 unique videos related to anatomy, physiology, pathophysiology, and pharmacology topics, with an average length of 10m26s. The top 500 videos received over 45 million views and accumulated a watching time of nearly 3 million hours. Access to the content was mostly via mobile phones (57.1%) and computers (35.2%), and the majority of viewers were in the 18- 24 age group (39.42%). The educational videos reached audiences in 179 out of 193 UN member states and were integrated into the learning systems of 271 educational institutions globally, accumulating over 456,000 views. Furthermore, they garnered over 3.3 million views from learners in 39 of the 45 least developed countries. An interesting finding was the impact of the COVID-19 pandemic on views and subscribers, where a 2.5-fold increase in views was observed during the post pandemic period. This trend was observed consistently across the top 5 countries by views, implying that globally, the pandemic influenced shifts in viewership on the channel.
Discussion:
YouTube videos are valuable resources for medical education, attracting diverse audiences and significantly influencing learners worldwide. These findings underscore the importance of online platforms in facilitating access to quality medical education, particularly during times of global health crises, and for those in resource limited settings.
| Original language | English |
|---|---|
| Pages | 513-513 |
| Number of pages | 1 |
| Publication status | Published - 1 Jul 2024 |
| Event | ANZAHPE Conference 2024 - Adelaide Convention Centre, Adelaide, Australia Duration: 1 Jul 2024 → 4 Jul 2024 https://eventstudio.eventsair.com/anzahpe-2024/ (Conference website) |
Conference
| Conference | ANZAHPE Conference 2024 |
|---|---|
| Country/Territory | Australia |
| City | Adelaide |
| Period | 1/07/24 → 4/07/24 |
| Other | The conference will begin on Monday 1st July with pre-conference workshops and an evening welcome and networking event. Tuesday 2nd to Thursday 4th July, the conference will be full swing with thought-provoking keynote speaker presentations, inspiring oral presentations, absorbing poster presentations, and cutting-edge conversations in the Jewel in the Crown of ANZAHPE: PeArLS (Personally Arranged Learning Session). |
| Internet address |
|