An investigation into the development of Aberdeen as a leading leisure destination

Katie McFarlane, Andrew J Martin, Robert Nash

Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review


Leisure tourism can be seen as a boom industry. However, in comparison to other UK cities Aberdeen has a significantly weaker tourism industry partly due to its prioritisation of the energy sector. A review of the literature concluded that further research was required into the opportunities that exist for the future development of Aberdeen's leisure break market in order to compete with other cities. Interviews were conducted with seven senior-level stakeholders within the tourism industry to gain a further in-depth understanding of the key issues facing Aberdeen as a destination. The collected data identified themes such as regeneration, events tourism and perception as well as looking at hard infrastructure such as accommodation and transport. This study concludes that the city is making considerable progress in its development as a leisure destination, however, there is still improvement to be made in extending the tourism offering and marketing Aberdeen as a city break.

Original languageEnglish
Title of host publicationProgress in economics research
EditorsA. Tavidze
PublisherNova Science Publishers
Number of pages32
ISBN (Electronic)978-1-53611-327-3
ISBN (Print)9781536111064
Publication statusPublished - 2017

Publication series

NameProgress in Economics Research
PublisherNova Science Publishers, Inc


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