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An insight into pay-what-you-want pricing
Rajat Roy
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Corresponding author for this work
Research output
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Contribution to journal
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Article
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Research
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peer-review
32
Citations (Scopus)
123
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Dive into the research topics of 'An insight into pay-what-you-want pricing'. Together they form a unique fingerprint.
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Business & Economics
Willingness-to-pay
100%
Reference Price
64%
Price Consciousness
58%
Pricing
40%
Multiple Regression
13%
Experimental Design
12%
Segmentation
11%
Branding
9%
Managers
9%
Wisdom
9%
Marketing
9%
Demographics
8%
Decision Making
8%
Design Methodology
4%