An approach to support the selection of customer integration methods in new product development

R. Kirschner*, A. Kain, J. Fischer, J. Gunkel, R. Klendauer, A. Lang, U. Lindemann

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contributionResearchpeer-review

3 Citations (Scopus)

Abstract

The selection of appropriate customer integration methods for specific product development projects lacks of a comprehensive model. In this contribution, we propose a model that relates the number and the expertise of involved stakeholders with different integration methods and the projects result quality. The results base on (1) primary sources, such as interviews, innovation process observations, an expert workshop and (2) tight assumptions. The model provides a deeper understanding of the factor's relations and facilitates the selection of optimal stakeholder integration methods.

Original languageEnglish
Title of host publicationProceedings of DESIGN 2010, the 11th International Design Conference
EditorsD. Marjanovic, M. Storga, N. Pavkovic, N. Bojcetic
Pages275-284
Number of pages10
Volume1
Publication statusPublished - 2010
Externally publishedYes
Event11th International Design Conference, DESIGN 2010 - Dubrovnik, Croatia
Duration: 17 May 201020 May 2010
Conference number: 11th
https://www.designconference.org/

Publication series

Name11th International Design Conference, DESIGN 2010

Conference

Conference11th International Design Conference, DESIGN 2010
Country/TerritoryCroatia
CityDubrovnik
Period17/05/1020/05/10
Internet address

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