'All that I'm hearing from you is white noise': Social media aggregation in emergency response

This paper provides a summary of the process used by Brisbane City Council to develop a Social Hub as a key social media aggregation tool to deliver critical messaging during the devastating weather event of January 2013 in Brisbane. It explores the power of social media aggregation as a validation tool of time-sensitive crisis information. Practical steps used by Brisbane City Council are addressed within a wider theoretical framework considering the importance of ensuring clear, easy-to-find social media messaging during a crisis.