Alcohol, culture, social media: Consumer generated content and the challenges of regulating the social media brandscape

Sven Brodmerkel, Nicholas Carah

Research output: Contribution to conferencePaperResearchpeer-review

Original languageEnglish
Publication statusPublished - Nov 2012
EventMediAsia: The Asian Conference on Media and Mass Communication - The Ramada, Osaka, Japan
Duration: 2 Nov 20124 Nov 2012
https://mediasia.iafor.org/

Conference

ConferenceMediAsia: The Asian Conference on Media and Mass Communication
CountryJapan
CityOsaka
Period2/11/124/11/12
Internet address

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